Our Story
We are tea people. Born in Taiwan and Guangdong, now rooted between Amsterdam, Taipei, and Chaozhou. Our craft comes from the lands, the farmers, and the masters who shaped us.
At YUMM CHA, we learn a way of living through tea and incense, embracing ceremony or comfort, stillness or connection. Every sip and breath, is carrying a spirit of care and integrity.
Working with trusted ecological farms, award-winning masters, and a century-old incense house, we curate a collection of artisanal tea, incense, and teaware. They are refined yet alive, traditional yet made for today. It is our heartfelt way of bringing the authentic Eastern tea rituals into Europe with respect and sincerity.
We look forward to meeting you, and sharing tea together. —— Loves, Lionel & Macey
Behind the Great Tastes
YUMM CHA is devoted to the artistry of award-winning Taiwanese and Cantonese teas, famed for their unique vertical terroir, reflecting our deep care for the land.
In partnership, we prioritise doing things right, and caring for the sustainable ecosystem, for nature, and for people.
- Working with tea gardens that avoid chemical and respect natural cycles, ensuring every leaf is pure and genuine.
- Partnering with masters who carry on generations of tea-making artistry, not mass industrial production.
- Transparency: Naming the mountain, cultivar, and process, so every cup reveals its terroir, meaning and the people behind it.
- Sharing: not only tea leaves but also gatherings and tastings, where it becomes culture and philosophy to be experienced.
- Using wild-grown agarwood, sandalwood, and other pure botanicals in our incense, never synthetic fragrance, no harmful properties for the fluffy friends.
Meet Our Team
Li Zeng
China National Certified Senior Tea Evaluator at Hangzhou Tea Research Institute since 2012. Senior Gu Qin teacher certified by Sichuan Music Academy.
Supervisor & Relationship at YUMM CHA
Yin Zhou Chen
The third generation successor of a century-old incense house in Taiwan. Over 20 years of incense making and education from Taiwan and Japan. Awarded incense maker in Taiwan and China.
Supervisor, Partner of YUMM CHA
Jun Hao Huang
Over 30 years of running a famous art & culture tea house in Taipei. One of the top Antique Yixing Clay pot collectors in the Taiwan area.
Supervisor, Partner of YUMM CHA.
Shu Tanaka
Japanese pottery experts and exporter. Years of experiences and extensive networks with the top award-winning artists in Japan. Moved to the Netherlands as of March 2024.
Japanese teawares partner with YUMM CHA
Lionel Lee
Taiwan specialty tea taster trained at Taiwan Tea and Beverage Research Station (TBRS). Tea and Incense lover background in Health Tech Start-up.
Project Lead, Tea & Incense Ceremony Host at YUMM CHA.
Macey Tsang
Taiwan specialty tea taster trained at Taiwan Tea and Beverage Research Station (TBRS). Tea, Incense lover with a background in Consumer Health and brand management.
Brand Experience & Gong Fu Cha host at YUMM CHA
